Dry Gin Company

Boost sales by expanding market reach

The client is the first London Dry Gin company from Latin America. Their traditional “one-shot”​ production method is all hand crafted and 100% made in Brazil. To produce one of the finest London Dry Gins, they infuse fresh, local ingredients (12 in total) before the distillation for an exclusive and unique result. A quality Brazilian product that inspires sophistication and tradition. An experience that uncovers ingredients, culture and history into a contemporary reading of Brazil.

Challenge

The main brand of the client was well-know in the club scene in São Paulo, but sales was not sufficient to finance operations on a long-term, sustainable basis. 

Approach

Value Dynamics helped this young company to compile a market factbase, define a compelling growth strategy, and assisted the management in the implementation phase.

Outcome

The client was able to expand their market reach among restaurants and bars, and also expanded successfully into specialized retailers across Brazil. This boosted sales, and the company valuation.