Mobile Data Access Company
Create value by expanding the global customer base
Our client offers secure data access around the world, for a flat rate per GB, without a subscription. Covering more than 180 countries with one SIM-Card, internet access has never been easier.
Despite a having a high performance technical platform to manage the network access globally, the client faced difficulties in rolling out the product on a large scale. Customers loved the product when they knew about it. The challenge was, increasing awareness of the product among potential customers.
After a thorough review of the entire go-to-market strategy, it became clear that cooperating with retailers like Brack and Digitec is not enough to achieve profitable, sustainable growth. Therefore, the team of Value Dynamics focused on two value drivers:
- Develop and implement a global partnership approach with leading insurance companies to bundle data access with insurance products
- Establish distribution partnerships with companies in the tourism sector (e.g., duty free shops, shops at train stations)
Through this bundle, the insurance company could provide more value to the customer through the provision of a secure communication channel while the customer was travelling. Additionally, partnerships with strategic retailers like Dufry, Valora and petrol stations were established to ensure ongoing growth of this tech start-up.